QK Collective

Gone are the days where a company simply had a website that displayed their services. These stagnant websites would have some consider them “dead”. Business owners and corporations must update their information weekly, daily, or even hourly to keep their business “up to date”. The sign of Social Media on any site will spark an an immediate “oooh they are alive” signal to any reader.

Social media is not a new thing to most business marketing plans – it is marketing in the world we live in today. Social media should not be the only marketing you do, but does need to be integrated into your current marketing strategy. There are thousands of social media sites with the obvious ones below. The following are some we at QK Collective recommend as giving the best return on investment for the time and money you will spend.

Twitter.com

If you have been living under a rock, chances are you have still heard of Twitter. Twitter connects like-minded people and develops relationships, all within 140 characters. It is becoming a major way to drive traffic to small business websites. Twitter also works very well with your blog by allowing you to share links to your blog posts with your Twitter followers. But beware, within the Twitterworld, there are even more “unspoken” rules. A quick google search pulled this up:

With that said, there is also nothing more annoying that posting every 5 minutes about a 50% sale that you are holding.  Once or twice is enough. Also, get a little personal, tell your followers what you are doing, and not just what your business is doing (but please, do we really need to know if you are waiting for a bus or stuck in traffic?)  Bottom Line, don’t be a faceless business on Twitter, but don’t overly advertise every 10 minutes.

Follow us

www.twitter.com/kayzoe
www.twitter.com/marinaduque

Facebook.com
We find it a little weird that large corporations ban their employees from facebook. Although yes, it can be a time waster 80% of the time,  but advertising on facebook  does have it’s advantages whether it be advertising through someone’s status, a note, a fanpage, etc. It is essentially FREE advertising. Take for example the Susan Boyle phenomenon, the facebook fan pages for her had an average  of 50 comments PER SECOND! I know this because I sat there for 5 minutes and hit refresh every 2 seconds. Just imagine those stats on your business (and if it ever went viral!).  Facebook is where your target market is networking and spending their free time. A business/fan page can allow your small business to build a community and build a brand. Update your fan page regularly.

Become our fan:

http://www.facebook.com/pages/Kayzoe-Designs/156083674500

http://www.facebook.com/pages/Q-graphique/130601412903

LinkedIn.com
LinkedIn is also another avenue and allows professionals to display their credentials, and allows you to set up LinkedIn Groups around your business.

YouTube.com
YouTube is a great means to display videos that relate to your business, such as product demonstrations. It’s as simple as uploading your video and posting it your website.

Watch one of our wacky videos here:
http://www.youtube.com/watch?v=ZED_Jph6Y8k

Don’t be scared and hold off the social media. Many clients tell us that they still need to learn the technology, or don’t have time to upkeep.  But really, every second you procrastinate, you are losing vital audience. Our best advice for you is to just do it. If you have a keyboard and a monitor and 15 minutes of your time per day, there is little else to know.

To set up your website with social media, contact us at info@qkcollective.com